What is New Product Development (NPD)?

We start with a brief to understand the specific needs of each client we work with. Questions are targeted toward your business, industry and consumers to help us understand your vision. In addition to this, we’ll also complete our own market research to gain wider insights into how consumers are connecting with businesses in similar markets.

Market research is an integral part of what we do, and it’s what sets us apart from other branded merchandise companies. While we can provide off-the-shelf products, our specialism is creating bespoke solutions that make a real impact and add value. By understanding what’s helping brands in specific sectors connect with customers, we can devise plans that will help you beat the competition.

Once we have obtained information from you, we will then proceed with our ideation session where we will begin to compile details on bespoke solutions that we feel will suit your requirements. At this stage, we will also take into account lead times, deadlines, branding options and colour selections. Once we have our options approved, we will share our ideas with you, preparing pictorial images of how the product will be presented and providing full insight into the rationales behind our recommendations. When you select your favourite option, we will create samples and prototypes for full testing ahead of instructing full production.

In the first instance, we provide artwork and 3D visuals prior to the main production. However, if a product needs a prototype ahead of production, we're happy to provide a pre-production sample (PPS).

The lifecycle of an NPD is entirely dependent on your timescales, requirements and budgets.  We will always work with you to provide transparent project overviews so you know exactly how long production will take and ensure it’s achieved within budget.  We can be reactive and will always aim to provide solutions that help you meet your marketing goals and timelines. If you have a specific request in mind, get in touch to discover what’s possible.  

New Food Product Development typically refers to the development of new recipe formulations.  Whilst we do not specialise in this, we can certainly source exceptional quality food and drink items, such as promotional chocolates, promotional sweets, promotional alcohol and hampers that are fully branded to your business. 

Our expert product development management ensures our NPD process is agile and responsive to your needs. Our approach breaks the project down into short developmental cycles called sprints. After each iteration, product teams deliver a working product to customers to get feedback and make changes accordingly.

New Product Development in business is all about finding new ways to attract consumers.  It’s something that should evolve with the changing needs of your customers and what they expect from your industry.  At A.D. we’re always looking for new ways that we can help our clients connect with their audiences and will keep you updated with new initiatives that capture the imagination and make an impression.  If you want to make something awesome together, get in touch; we’d love to hear from you!