New Product Development
What is New Product Development (NPD)?
New Product Development is the overall term for the creation and development of bespoke product designs.
In some instances, NPD could be the development of new products specifically for sale in retail stores to customers or the design of new products for business-only use, such as promotional merchandise or branded clothing.
Here at A.D. we specialise in helping brands develop bespoke solutions that make lasting impressions. But for us, it goes beyond basic product design. We care about understanding the unique needs of your brand to create experiences, not just branded solutions, and we call it Creative Connections.
How we approach a new NPD brief
We care about your brand as much as you do, so we take the time to understand what you’re trying to achieve. For example, some businesses may be trying to increase brand recall through creative promotional merchandise, so we will work with them to find the most creative way to amplify their visual brand identity.
Once we understand your timeline, target audience, budget, and purpose, we’ll provide the best solutions to help you achieve your objectives.
Stages of the New Product Development process
The seven stages of New Product Development have been devised to ensure our clients create a product that surpasses their expectations. In many cases, clients will have something in mind when they first speak to us, but through careful and thorough investigations, we can often provide unique solutions that will help them make a real impact.
Stage 1 - Idea generation
We get to the heart of what you want to achieve. Through these investigations, we’ll begin crafting ideas that will help you fulfil your business objectives.
Stage 2 - Idea screening
Once we’re satisfied we have the best solutions for you, we’ll present these ideas back to you to review.
Stage 3 - Concept development & testing
Working with our trusted suppliers, we’ll create artwork, prototypes and samples to test and ensure you’re 100% happy before production.
Stage 4 - Market strategy/business analysis
Our team has a wealth of experience in managing product development and distribution. So, if you need support with getting your products into the hands of the people you want to target and measure the success of your campaigns, we can help.
Stage 5 - Product development
Once the design has been approved and signed off, we go into full production.