Personalised merchandise is a game-changer in branding

Personalised merchandise is one of the most effective ways to build an emotional connection with people. 

Whether you’re gifting staff, using personalised merch to welcome new starters or rewarding loyal customers with a thoughtful keepsake, personalised products will touch people’s hearts and create memorable moments that will forever be associated with your brand. 

At A.D., we specialise in creating magic moments that help our clients stand out with personalised marketing solutions… 

Popular personalised marketing solutions  

Whether you’re investing in branded company merchandise, personalised stationery or corporate gifts, there is a huge range of personalised marketing solutions that you can choose from. Some of our most popular items include: 

Branded clothing 

Branded clothing, including custom t-shirts, branded hoodies, and outdoor wear, is a popular choice for brands that want to promote their logo and company slogans in an eye-catching way. 

Personalised accessories  

Whether you’re completing a look for your team with branded beanies and lanyards or using your brand for fashion accessories like branded tote bags and phone cases, personalised accessories are an impactful way to make an impression. 

Personalised gifts 

Personalised gifts are a simple yet effective way to make people feel special. Keep your brand front and centre with everyday items your customers will love, like personalised water bottles, coffee mugs, cool tech and umbrellas. 

Branded stationery 

Universally loved and used every day, branded stationery—especially personalised notebooks, planners, and pens—make for thoughtful and handy gifts! 

Build emotional connections with your team 

When new employees join your business, it’s important to help them feel welcome and part of the team. 

Using personalised merchandise, whether that’s branded clothing or personalised stationery, you’re helping them to form an emotional bond with your business quickly. 

They feel an instant connection because they have a positive association with your brand. They feel part of the gang because they share an experience with other team members. This helps to foster a sense of belonging and safety as it shows the personable side of your organisation. 

If you have a caring culture and you want to bring people together, personalised gifts for new starters are an excellent place to start. 

As time goes on, dedicated team members will align with your brand values; they’ll be proud to be part of your organisation and will look forward to receiving personalised products that help them feel closer to a brand that they are proud to work for. 

We work with many People Teams and HR Departments that are committed to building long-term emotional connections with their teams. Some popular solutions include: 

• Branded workwear, including t-shirts, hoodies and polos  
• Branded welcome kits for new employees, such as stationery, accessories and clothing
• Branded drinkware, inclusive of cups, glasses and water bottles
• Branded gifts, including soft toys, confectionery and seasonal treats 
• Branded tech, such as chargers, speakers and desk accessories 
• Personalised stationery,  like pens, planners, notebooks and calendars
• Personalised business accessories, including tote bags, umbrellas and key chains
• Personalised awards, as well as medals and paperweights 

If you’re looking for imaginative ways to build emotional connections with your team, get in touch; we’d be happy to help. 

Build emotional connections with your audience 

Whether you’re looking for a show-stopping hospitality gift, a thoughtful product for corporate clients or want to capture the attention of prospective customers, personalised merchandise is an excellent way to make your brand stand out. 

With impactful and exciting personalised merchandise, you can build long-lasting emotional connections that help you to: 

Enhance customer experiences: Thoughtful branded and personalised merchandise will get you noticed and help to build an instant connection with your customers. 

Increase brand engagement: If your customers feel aligned and connected with your brand, they’ll want to connect and purchase from you time and time again.

Improve conversion rates and ROI: When customers receive personalised recommendations, offers or product samples, they are more likely to make a purchase. This relevance can significantly increase conversion rates compared to generic marketing efforts.

Build brand advocates: Improve loyalty with magical marketing moments that your audience will want to share with their followers online. If you go the extra mile for your customers, they’ll be inspired to share this experience with their own social audiences, which will help maximise brand awareness. 

Discover personalised merchandise 

If you want to create memorable experiences for your team and your customers, get in touch. 

Our team of experts will guide you through the entire process and work with you to create a unique experience that will enhance brand sentiment and maximise brand recall.