On the ball for
Land Rover

LR Rugby World Cup

During the 2019 Rugby World Cup, Land Rover wanted to make sure all UK retail dealerships had an approved product on display to spread the word and activate their status as the official worldwide partner. We received fantastic feedback from the Land Rover events team and dealerships.

LR Rugby World Cup ball

Our solution

We worked with Gilbert, the official ball supplier of the Rugby World Cup, to produce a co-branded ball, supplied with a Gilbert rugby ball kicking tee. The balls needed to be inflated to the recommended pressure, packed with a tee, delivered to 131 retail dealers and on display for the first day of the tournament.

LR Rugby World Cup ball

The result

The Rugby World Cup balls were delivered all on time by courier to each dealer for the tournament start. The product passed a strict approval process with IMG, licenced by the Rugby World Cup, which included design visuals and supply of a pre-production sample.

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