Our new brand unveiled! We’re so excited! Over the last 18 months, we’ve been working hard behind the scenes, fine-tuning our brand based on what’s important to our clients and to us.
How did the rebrand come about?
A key part of our marketing strategy for 2019 was to refresh and upgrade our brand. Then, in 2020, like all businesses, we had a lot to deal with. COVID-19 made us realise just how strong we were as a team and how important relationships were to our business.
With 12 years under our belts, we needed a brand to reflect who we are today and keep the roots we started with: helping brands who need a genuine relationship with a supplier they can trust so they can inspire and connect with their customers.
So, what’s new?
It’s fair to say that so much is new, but so much more is just the same. We’re evolving, not starting from scratch. The brand is built on a solid foundation of everything we’ve been doing for 12 years – we’ve simply taken that and used it to define who we are. It’s been an emotional rollercoaster for each of us (in the best possible way).
As well as our new logo, we’ve changed our name (we’re now A.D.), got a new tagline, launched a new website to better articulate who we are, updated our social media accounts, refined our messaging, and brought into focus how we create experiences, not just branded products. We use branded merchandise to create solutions, which you’ll see from our new tagline.
Our new look
Our new logo represents ‘creative connections’ – the BIG idea that encompasses our entire ethos.
Colour is an integral part of our evolved brand image. Yellow is a fresh, joyful boost to our brand, and blue and green represent trust and understanding.
Who we are
Our clients are our inspiration. So, we nurture personal relationships and support them in everything they do. Through real understanding and collaboration, we show how much we care about their brand.
Together, we create experiences, not just branded products. We want the best for our clients, so we focus on innovative, creative solutions without a hard sell or worry that we ‘don’t get’ their brand. We give back to the community, take real responsibility for our environmental impact and champion sustainable solutions.
We’re a real team of real people who find new ways to innovate and challenge the industry norm, delivering creative solutions of real value and impact – every time. It’s a fresh take and branded merchandise. We call it creative connections.
Our values aren’t new. They’ve always defined us; we’d just never looked into them and articulated them the way we can today:
Inspire and connect.
Do the right thing.
Creative at heart.
Never stop evolving.
No quick fixes.
We’re committed to behaving ethically and responsibly. So as part of our evolution, we’ve chosen to greenify® our people and our products. We’re the first in our industry to do it! Discover more about who we are and what we’re about over on our main website.
We’d love to hear your thoughts!
If you have any questions, get in touch with us at hello@ADbrandedsolutions.com.
We can’t wait for you to get to know our evolved brand better over a cuppa and a chat!